Blogging thoughts!!

 And the Question is......

How to write Blogs 😄

Well guys.... Blogs are the great platform for giving your thoughts... "Wings"!!  You probably already know how integral the process of blogging is to the success of your marketing efforts.  Which is why it goes without saying it's exceptionally important to learn how to effectively start and manage a blog in a way that supports your business.

What makes a good blog post?

Before you write a blog, make sure you know the answers to questions like, "Why would someone keep reading this entire blog post?" and "What makes our audience come back for more?"

Blogs should answer questions and help readers resolve a challenge they're experiencing — and you have to do so in an interesting way. To start, a good blog post is interesting and educational. 

It's not enough just to answer someone's questions — you also have to provide actionable steps while being engaging. For instance, your introduction should hook the reader and make them want to continue reading your post. Then, use examples to keep your readers interested in what you have to say. Remember, a good blog post is interesting to read and provides educational content to audience members.  

So, how do you actually go about writing one of these engaging and informational pieces?         

How to Write a Blog Post

Here are the steps you'll want to follow while writing a blog post.

1. Understand your audience.

Before you start writing your blog post, make sure you have a clear understanding of your target audience. Ask questions like: What do they want to know about? And, what will resonate with them?

You might, however, want to give them information about how to adjust their social media approach (for example — from what may be a casual, personal approach to a more business-savvy, networking-focused approach). That kind of tweak is what helps you publish content about the topics your audience really wants (and needs).

2. Customize your blog's theme.

Once you have your domain name set up, customize the appearance of your blog to reflect the theme of the content you plan on creating and your brand.

For example, if you're writing about sustainability and the environment, green might be a color to keep in mind while designing. If you already manage a website and are writing the first post for that existing website, ensure the article is consistent with the website in appearance and subject matter. 

3. Identify your first blog post's topic.

Before you write anything, pick a topic for your blog post. The topic can be pretty general to start. 

Pro tip: You may not want to jump into a "how-to" article for your first blog post.

If you're having trouble coming up with topic ideas, "iterate off old topics to come up with unique and compelling new topics. "This can be done by:                                       Changing the topic scope

•                                 Adjusting your time frame
•                       Choosing a new audience
•             Taking a positive/negative approach
• Introducing a new format

4. Come up with a working title.

You might come up with a few different working titles — in other words, iterations of approaching that topic to help you focus your writing.

5. Write an intro (and make it captivating).

First, grab the reader's attention. If you lose the reader in the first few paragraphs — or even sentences — of the introduction, they'll stop reading (even before they've given your post a fair shake). You can do this in a number of ways: tell a story or a joke, be empathetic, or grip the reader with an interesting fact or statistic.

Then, describe the purpose of your post and explain how it will address a problem the reader may be experiencing. This will give the reader a reason to continue reading and offer a connection to how it will help them improve their work/lives.

6. Organize your content in an outline.

Sometimes, blog posts can have an overwhelming amount of information — for the reader and the writer. The trick is to organize the info in a way so readers aren't intimidated by length or amount of content. This organization can take multiple forms — sections, lists, tips — whatever's most appropriate. But it must be organized!

7. Write your blog post!

The next step and the last — is actually writing the content. We can't forget about that, of course.

Now that you have your outline/template, you're ready to fill in the blanks. Use your outline as a guide and expand on all points as needed. Write about what you already know, and if necessary, conduct additional research to gather more information, examples, and data to back up your points.

• Planning a Blog Post, Writing a Blog Post, Editing a Blog Post, Optimizing a Blog Post and then Concluding the Blog post. This is all it is, in nutshell!

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Blogging is one of those jobs that seems easy until you have to do it. Fortunately, it does get easier, and with time and practice, you’ll be blogging like a pro in no time!!!